Latest Podcast Episode:

SS 58: Dealing With Feelers On The Team

Latest Podcast Episode: SS 58: Dealing With Feelers On The Team

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SS 56: Embracing Your Customer’s Problems

SS 56 Embracing Your Customer’s Problems- www.TheresaLoe.com

Understanding Internal & External Struggles

No matter what you sell, you’re in the business of solving problems for your customer. And before you can make an irresistible offer to that customer, you need to deeply understand the problems they need solved. 

 

In this episode, I share the exact tactics for getting inside the head of your customer so that you can present the most aligned solution to their struggle. Knowing this can make all the difference in your marketing and your messaging. And it is something that every member of your marketing team needs to understand as well.

 

You’ll learn:

  • Where to start when offering a new product or service
  • The difference between what your customer needs and wants 
  • Why using words your target audience is familiar with matters
  • How to best align your offer with the problems you solve
  • And SO much more…

 

Resources & Links Mentioned:

Tools For Dialing In Your Messaging

 

 

Related Episodes:

Episode 53: Narrowing Your Focus

Episode 12: Handing Off Copywriting To The Team

 

Theresa Loe: Leadership & Team Building Coach
Hi, I’m Theresa Loe, and I help online CEOs set up their team and operations to be strategic, sustainable and scalable in a aligned and purposeful way so they can scale their business.

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